保护对 执行: 在哪里开始您的中国IPR战略? 第II部分
首先,某人必须保证登记的IP权利维护他们的有效性。 商标每次登记10年,因而注册应该是延长的在这样有效性期间之前结尾。 疏忽如此做导致所有专有权损失到商标…
首先,某人必须保证登记的IP权利维护他们的有效性。 商标每次登记10年,因而注册应该是延长的在这样有效性期间之前结尾。 疏忽如此做导致所有专有权损失到商标…
By Nick Debnam & George Svinos, KPMG
Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.
According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment
By Andrew Hupert
Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.
If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.
Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment
China has been trying to stem an ever growing trade surplus, manage domestic inflation, move development from the coastal areas to the inland areas and decrease its dependence on heavily polluting industries.
Because of these objectives, manufacturing in China is becoming more expensive as China adds in hidden (and sometimes not so hidden) costs into the sourcing equation.
Here are the top 4 reasons you can expect costs to continue to rise in 2008:
Read the rest of “4 Reasons Sourcing from China will be More Expensive in 2008″ or post a comment >>
![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
![]() | ![]() | ![]() | ![]() | ![]() |