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保护对 执行: 在哪里开始您的中国IPR战略? 第II部分

2008年4月3日由中国企业成功案例

保护对执行: 在哪里开始您的中国IPR战略?要坚持专有权对IP,组织必须到位有机制保证持续的保护。

首先,某人必须保证登记的IP权利维护他们的有效性。 商标每次登记10年,因而注册应该是延长的在这样有效性期间之前结尾。 疏忽如此做导致所有专有权损失到商标…

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保护对 执行: 在哪里开始您的中国IPR战略? 第I部分

2008年3月27日由中国企业成功案例

保护对执行: 在哪里开始您的中国IPR战略?仿冒的持续的弥漫在中国是法律的不仅问题,而且一个执行。 当中国的法律和章程依照关于知识产权(旅行)时和其他宽被接受的国际原则的与换相关的方面的协议,中国的保护机制的某些部分证明了无效。 Common examples are the high standards for criminal liability of counterfeiters, the high burden of evidence to prove bad faith registrations, and the difficulty to prove damages in civil proceedings…

Read the rest of Protection vs. Enforcement: Where to start your China IPR Strategy?” or post a comment >>

Luxury Brands in China: Part IV

March 19th, 2008 by China Business Success Stories

The challenges ahead

By Nick Debnam & George Svinos, KPMG

Chinese Challenges in Luxury Goods RetailLuxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

• IPR regulations

According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

Warning to China Managers: Out of the box thinking can get messy

February 19th, 2008 by China Business Success Stories

By Andrew Hupert 

Innovative manager in ChinaInnovative manager in ChinaInnovative manager in ChinaJust before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

4 Reasons Sourcing from China will be More Expensive in 2008

January 21st, 2008 by China Business Success Stories

Sourcing from China more expensive in 2008China has been trying to stem an ever growing trade surplus, manage domestic inflation, move development from the coastal areas to the inland areas and decrease its dependence on heavily polluting industries.

Because of these objectives, manufacturing in China is becoming more expensive as China adds in hidden (and sometimes not so hidden) costs into the sourcing equation. 

Here are the top 4 reasons you can expect costs to continue to rise in 2008:

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