Pour maintenir les droites exclusives à l'IP, une organisation doit avoir les mécanismes en place pour garantir la protection continue.

Tout d'abord, quelqu'un doit s'assurer que les droites enregistrées d'IP maintiennent leur validité. Des marques déposées sont inscrites à 10 années à la fois, ainsi les enregistrements devraient être prolongés avant la fin d'une telle période de validité. Le manque de faire ainsi aura comme conséquence la perte de toutes les droites exclusives à la marque déposée…

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La dominance continue de la contrefaçon en Chine est non seulement un problème de loi, mais également un d'application. Tandis que les lois et les règlements de la Chine se conforment à l'accord sur des aspects commercer-connexes des droites de propriété intellectuelle (VOYAGES) et d'autres principes internationaux largement admis, certaines parties du mécanisme de la protection de la Chine ont prouvé inefficace. Les exemples communs sont les niveaux élevés pour que la responsabilité criminelle des contrefacteurs, le fardeau élevé de l'évidence pour montrer de mauvais enregistrements de foi, et la difficulté prouve des dommages dans des démarches civiles…

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The challenges ahead

By Nick Debnam & George Svinos, KPMG

Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

• IPR regulations

According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

By Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

China has been trying to stem an ever growing trade surplus, manage domestic inflation, move development from the coastal areas to the inland areas and decrease its dependence on heavily polluting industries.

Because of these objectives, manufacturing in China is becoming more expensive as China adds in hidden (and sometimes not so hidden) costs into the sourcing equation. 

Here are the top 4 reasons you can expect costs to continue to rise in 2008:

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