Para mantener las derechas exclusivas al IP, una organización debe tener los mecanismos en el lugar para garantizar la protección continuada.

Primero de todos, alguien debe asegurarse de que las derechas registradas del IP mantengan su validez. Las marcas registradas se colocan por 10 años a la vez, así los registros deben ser extendidos antes del conclusión de tal período de la validez. La falta de hacer tan dará lugar a la pérdida de todas las derechas exclusivas a la marca registrada…

Lea el resto de “protección contra Aplicación: Donde comenzar su estrategia de China IPR?” o fije un comentario >>

La penetrabilidad continuada de la falsificación en China es no sólo un problema de la ley, pero también uno de aplicación. Mientras que los leyes y las regulaciones de China se conforman con el acuerdo en aspectos negociar-relacionados de las derechas de característica intelectual (VIAJES) y de otros principios internacionales extensamente aceptados, ciertas partes del mecanismo de la protección de China han probado ineficaz. Los ejemplos comunes son las mayores niveles para que la responsabilidad criminal de falsificadores, la alta carga de la evidencia para demostrar malos registros de la fe, y la dificultad prueben daños en procedimientos civiles…

Read the rest of Protection vs. Enforcement: Where to start your China IPR Strategy?” or post a comment >>

The challenges ahead

By Nick Debnam & George Svinos, KPMG

Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

• IPR regulations

According to the U.S. Embassy in Beijing the piracy rate in China remains one of the highest in the world and, on average, 20 percent of consumer products are counterfeit. Even domestic companies are troubled by piracy, with a recent study by the Ministry of Information Industry finding that 37 percent of Chinese companies suffered from such problems. Read the rest of “Luxury Brands in China: Part IV” or post a comment

By Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

China has been trying to stem an ever growing trade surplus, manage domestic inflation, move development from the coastal areas to the inland areas and decrease its dependence on heavily polluting industries.

Because of these objectives, manufacturing in China is becoming more expensive as China adds in hidden (and sometimes not so hidden) costs into the sourcing equation. 

Here are the top 4 reasons you can expect costs to continue to rise in 2008:

Read the rest of “4 Reasons Sourcing from China will be More Expensive in 2008″ or post a comment >>