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Áß±¹ ¹®È­ ´Ù¸§ ¹× GuanxiÁß±¹ ½ÃÀåÀº °è¼Ó °ú°Å 20 ³â¿¡¼­ ¸¹Àº Á¶Á÷À» À§ÇÑ ¼¼°èÀü¹Ý ³ô°Ô ÁÁ¾ÆÇÑ ½ÃÀåÀÌ´Ù. ±×·¯³ª, °üÅëÇÒ °ÍÀÌ´Ù Àú±Ý¸® ½ÃÀåÀÌ ¾Æ´Ï´Ù. Australian companies are among those Europeans and Americans who have been tackling the market with little positive results. One primary reason is that they do not appreciate the important role and impact of Chinese culture.

Cultural differences

Many business people argue that there are many similarities between Westerners and Chinese. After all we are all humans; we all understand if we are in business together we need to make profits. Read the rest of ¡°The impact of cultural difference when entering the Chinese market¡± or post a comment

Dealmaking in China: Getting In on the Action

March 25th, 2008 by China Business Success Stories

Multinational Acquisitions in ChinaHaving a meaningful footprint in China has become a strategic imperative for multinational companies from around the world. The attraction is China¡¯s seemingly insatiable demand for products, services, capital and technology. George D. Martin, partner and chair of the Faegre & Benson China Practice, sees the current acquisition boom in China as the logical culmination of foreign investment trends that he first observed when practicing in Shanghai in the mid-1990s. Martin expects this M&A trend to continue. But in the years to come, he advises, it won¡¯t be just foreign companies on the buy-side of cross-border M&A deals involving China.

China¡¯s accession to the World Trade Organization (WTO) in 2001 opened new sectors to foreign investment and eliminated many restrictions on structuring those investments. As a result, joint ventures that were in vogue among early China investors waned. Read the rest of ¡°Dealmaking in China: Getting In on the Action¡± or post a comment

Microsoft and Wal-Mart in China

February 25th, 2008 by China Business Success Stories

Microsoft and Wal-Mart in ChinaIt took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China ¡¦ the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

Read the rest of ¡°Microsoft and Wal-Mart in China¡± or post a comment >>

Pre-departure training for expatriates who are sent to China

December 10th, 2007 by China Business Success Stories

Pre-departure training for expatriates who are sent to ChinaHow to be prepared for the experience called China? Pamela Lau did an interesting scientific research about pre-departure training for expats planning to go to China.

Though there is some literature questioning the effect of pre-departure training (Kealy and Protheroe, 1996; Selmer et al, 1998), it is clear that according to expatriates¡¦

Read the rest of ¡°Pre-departure training for expatriates who are sent to China¡± or post a comment >>