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中国成为了一个同义词为未来企业成长。 它是21世纪的企业涅磐。 它是地方。 公司扰乱得到行动的份额。 不是一天在介入中国的他们的未来通过，不用做公告的某些公司一种投资。

他们的这爬行的原因是获取浩大的增量的期望按股东价值。 报告的表现建议这些期望是难体会。 轶事证据建议减退按股东价值而不是增量按股东价值应该是期望。 为什么会这样? 此的一个原因是恶劣的营销表现。 比较是成功的与那些没有的公司建议更好的准备指挥了在了解市场上下文，营销工作要求(这包括营销管理)和他们周围的文化将看见少量红脸在高级管理水平和较少红色墨水在股东水平。 读其余“行销中国和得到它正确”或张贴评论

Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

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For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, for the time being the environment is still a positive one for potential entrants.

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By Elaine Winters

Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?

Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

As you already understand, educating ourselves about other people means much more than knowing how to order the appropriate dish in a restaurant when entertaining clients from out of town.

Moving around the world professionally — virtually or physically — is a wonderful personal expansion tool; it can become far more productive when coupled with genuine cross-cultural interest. As always, the devil is in the detail.

If you are fortunate enough to be working in a Read the rest of “Headed for China? Cultural Considerations” or post a comment

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth . If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Read the rest of “Made in America is Hot in China… So Where is Everybody” or post a comment >>