Por Mona Chung

China transformou-se um synonym para o crescimento futuro do negócio. É o nirvana do negócio do século XXI. É o lugar a ser. As companhias scrambling para começar uma parte da ação. Não um dia passa sem alguma companhia que faz um anúncio de um investimento em seu futuro que envolve China.

Sua razão para este scramble é a expectativa de ganhar aumentos vastos no valor do accionista. O desempenho relatado sugeriria que estas expectativas são difíceis realizam. A evidência Anecdotal sugeriria que as diminuições no valor do accionista melhor que os aumentos no valor do accionista devem ser a expectativa. Por que é isto? Uma razão para esta é desempenho pobre do marketing. Comparando as companhias que foram bem sucedidas com aquelas que não têm sugere que a preparação melhor dirigida em compreender o contexto do mercado, exigências se operando do marketing (esta inclui a gerência de marketing) e sua cultura circunvizinha veria poucas caras vermelhas no nível de gerência sênior e menos tinta vermelha no nível do accionista. Leia o descanso de “Introduz no mercado-China e de começá-lo direito” ou afixe um comentário

O luxo que vende a varejo em China apresenta claramente oportunidades tremendas, mas também riscos e desafios. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

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For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, for the time being the environment is still a positive one for potential entrants.

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By Elaine Winters

Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?

Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

As you already understand, educating ourselves about other people means much more than knowing how to order the appropriate dish in a restaurant when entertaining clients from out of town.

Moving around the world professionally — virtually or physically — is a wonderful personal expansion tool; it can become far more productive when coupled with genuine cross-cultural interest. As always, the devil is in the detail.

If you are fortunate enough to be working in a Read the rest of “Headed for China? Cultural Considerations” or post a comment

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth . If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Read the rest of “Made in America is Hot in China… So Where is Everybody” or post a comment >>