2007年8月17日由中國企業成功案例
它是您的公司本體的一個重要部分; 它是公司的面孔，并且它是事務和客戶之間的連接。 在許多方式品牌可能幫助做您的事務，或者它可能有效地毀壞您，在您甚而開始之前。 難怪擬定一個有效的品牌戰略和發現固有名稱對於您的品牌可以是很多像走一條繩索，特別是在國家，每個音節逐字地似乎有一個更加深刻的意思。 如此怎麼做Vladimir Djurovic， Labbrand的創建者咨詢，有限公司。 -上海根據品牌戰略、中國品牌命名，趨向&預期公司-設法是很成功的？ 「它是一個創造性的工作，它是關於賣樣式」。
它不是給中國帶來Vladimir Djurovic的淘金熱。 「我是高度對中國文化和語言方面的它感興趣。 在掌握幾種其他語言以後，我在學會中文發現了一個巨大挑戰。 當我採取了我的第一條路線，我的老師在黑板寫了一個唯一句子。 它包括了五個字符，并且我們花費1小時和一半推測他們。 從那片刻，我是多情關於漢語。 從那片刻，我是多情關於漢語。 當然并且它比現在成為了更多手段溝通在中國環境裡： 它是要做我的工作的必要。 普通話是我的關鍵儀器」。
Read the rest of “Chinese Brand Name philosophy” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 19th, 2007 by China Business Success Stories
By Andrew Hupert
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment
June 6th, 2007 by China Business Success Stories
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
