Agosto 17o, 2007 por histórias do sucesso do negócio de China
É uma parte importante de sua identidade incorporada; é a cara da companhia e é a conexão entre o negócio e o cliente. Em muitas maneiras um nome de tipo pode ajudar fazer seu negócio, ou pode eficazmente destrui-lo antes que você comece mesmo começado. Nenhuma maravilha que formula uma estratégia eficaz do tipo e que encontra um nome apropriado para seu tipo pode ser muito como andar um tightrope, especialmente em um país onde literalmente cada sílaba pareça ter um meaning mais profundo. Assim como faz Vladimir Djurovic, o founder de Labbrand que consulta, Ltd. - um Shanghai baseou a estratégia do tipo, o tipo chinês que nomeiam, as tendências & a companhia em perspectiva - controle ser assim bem sucedido? “É um trabalho creativo, ele é sobre vender um estilo.”
Não era as arremetidas de um ouro que trouxeram Vladimir Djurovic a China. “Eu estava altamente interessado na cultura chinesa e no aspecto lingüístico dele. Após ter dominado diversas outras línguas, eu encontrei um desafio grande no chinês de aprendizagem. Quando eu fiz exame de meu primeiro curso, meu professor escreveu uma única sentença no quadro-negro. Consistiu em cinco caráteres e nós gastamos uma hora e uma metade para figurá-los para fora. Desse momento sobre, eu era passionate sobre o chinês. Desse momento sobre, eu era passionate sobre o chinês. E naturalmente por ele tem-se tornado agora mais do que meios de comunicar-se no ambiente chinês: é uma necessidade para fazer meu trabalho. O Mandarin é meu instrumento chave.” Leia o descanso “da filosofia chinesa do nome de tipo” ou afixe um comentário
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 19th, 2007 by China Business Success Stories
By Andrew Hupert
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment
June 6th, 2007 by China Business Success Stories
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
