2007년 8월 제 17 중국 사업 성공담에 의하여
당신의 기업 이미지 통합 전략의 중요한 부분이다; 회사의 얼굴이고 사업과 클라이언트 사이 연결이다. 많은 방법에서는 유명 상표는 당신의 사업을 만드는 것을 도울 수 있거나, 당신이 시작하기 조차 전에 효과적으로 당신을 파괴할 수 있다. 당연히 효과적인 상표 전략을 짜고는 및 당신의 상표의 고유명을 찾아내는 것은 문자로 각 음절에는 더 깊은 의미가 있는 것을 보이는 국가에서, 특히 걷기 같이 팽팽한 줄 많게 일 수 있다. 이렇게 Vladimir Djurovic를 하는 방법, 상담해 Labbrand의 창시자, 주식 회사. - 상해는 상표 전략, 지명하는 중국 상표, 동향 & 장래 회사의 기초를 두었는가 - 아주 성공적인 것을 처리하십시오? "작풍 판매에 관하여이다 창조적인 일, 그것 이다."
중국에 Vladimir Djurovic를 데려온 골드러시가 아니었다. "나는 그것의 중국 문화 그리고 언어 양상에 높게 흥미있었다. 다른 몇몇 언어를 지배한 후에, 나는 중국어를 배우기에 있는 중대한 도전을 찾아냈다. 나가 나의 첫번째 과정을 가지고 갈 때, 나의 교사는 칠판에 1개의 단 하나 문장을 썼다. 5개의 특성이 그것에 의하여 이루어져 있고 우리는 1 시간 및 그들을 파악하기 위하여 반을 썼다. 위에 저 순간에서, 나는 중국어에 관하여 열렬했다. 위에 저 순간에서, 나는 중국어에 관하여 열렬했다. 그리고 지금쯤은 이미 당연히 그것은 방법 보다는 더 많은 것이 중국 환경에서 교통의 되었다: 나의 일을 하는 필요성 이다. 관화는이다 나의 중요한 계기."
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June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 19th, 2007 by China Business Success Stories
By Andrew Hupert
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment
June 6th, 2007 by China Business Success Stories
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
