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صينيّة [برند نم] فلسفة

أغسطس - آب [17ث], 2007 بالصين عمل نجاح قصص

صينيّة [برند نم] فلسفةهو جزء مهمّة من [كربورت يدنتيتي] ك; هو الوجه من الشركة وهو التوصيل بين عمل وزبونة. في كثير طرق [برند نم] يستطيع ساعدت جعلت عملك, أو هو يستطيع بشكل فعّال دمّرت أنت قبل أن يحصل أنت حتّى يبدأ. ما من عجب يصيغ فعّالة إشارة إستراتيجية ويجد [بروبر نم] لإشارتك يستطيع كنت كثيرا مثل يمشي [تيغتروب], خصوصا في بلد حيث حرفيّا كلّ مقطع لفظيّ يبدو أن يتلقّى معنى عميقة. هكذا كيف يتمّ فلاديمير [دجوروفيك], المؤسسة [لبّرند] يستشير, [لتد.]. - أسّس شنغهاي إشارة إستراتيجية, إشارة صينيّة يعيّن, اتّجاهات & شركة مستقبلية - أدرت أن يكون هكذا ناجحة? "هو شغل مبتكرة, هو حول يبيع أسلوب."

هو [ب] لم نوع ذهب إستعجالات أنّ أحضر فلاديمير [دجوروفيك] إلى الصين. "كان أنا جدّا راغبة في الثقافة صينيّة والمظهر لغويّة من هو. بعد يسيطر عدّة أخرى ألغاز, أسّس أنا تحدي عظيمة في يعلم صينيّ. عندما أخذ أنا مسلكي أولى, معلمتي كتب واحدة جملة وحيد على السبورة. هو تألّف خمسة رموز وأنفق نحن ساعة ونصف أن يحسبهم خارجا. من أنّ عزم فوق, كان أنا جموحة حول صينيّ. من أنّ عزم فوق, كان أنا جموحة حول صينيّ. و [بي نوو] [أف كورس] قد أصبح هو أكثر من [منس] من يتّصل في البيئة صينيّة: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

Hongkie talks Chinese

June 28th, 2007 by China Business Success Stories

Hongkie talks ChineseAlthough Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”

As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment

How do you keep your Intellectual Property secret when it’s your sales pitch?

June 19th, 2007 by China Business Success Stories

By Andrew Hupert

How do you keep your Intellectual Property secret when it's your sales pitch? The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment

How could SMEs get business in China? Winning big brands by product fit

June 6th, 2007 by China Business Success Stories

By BeijingMan

Foreign SME Business in ChinaGOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.

Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.

To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment

China demands common sense

February 14th, 2007 by gertjan

China demands common senseIn the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment