August 17th, 2007 by China Business Success Stories
It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”
It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 19th, 2007 by China Business Success Stories
By Andrew Hupert
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment
June 6th, 2007 by China Business Success Stories
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
