由Katherine · Miles小山
商业领袖在许多领先世界的品牌之后长期被说服了能持续力报告的好处。
80%名列前茅15个企业星期全球性品牌发布根据全球性报告的主动的能持续力的能持续力报告报告指南，并且超过1000组织宣称他们的指南的义务收养全世界。 案件是不同的在中国，多数公司未听说概念，不了解它的好处和一定不知道关于GRI指南。 但事改变。 中国，著名为它的出口，最近进口了想法。
能持续力报告是一个相对地新的概念为企业。 它有时也称三倍底线，非财务，或者公司的社会责任报告和它提到正式透露信息关于他们的社会，环境和经济实绩的组织。 读其余“能持续力报告： 中国的最新的进口”或张贴评论
它是您的公司本体的一个重要部分; 它是公司的面孔，并且它是事务和客户之间的连接。 在许多方式品牌可能帮助做您的事务，或者它可能有效地毁坏您，在您甚而开始之前。
难怪拟定一个有效的品牌战略和发现固有名称对于您的品牌可以是很多象走一条绳索，特别是在国家，每个音节逐字地似乎有一个更加深刻的意思。 So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”
It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
By Andrew Hupert
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
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