Katherine Milesの丘によって

世界の一流のブランドの多数の後ろの企業の主導者は持続性の報告の利点の長く確信してしまった。

上の15のビジネス週の全体的なブランドの80%は指針を報告する全体的な報告の初めの持続性に基づいて持続性のレポートを出し1000以上の組織は指針の自発的な採用を世界的に宣言した。 場合は会社の大半が概念を聞かなかった中国で異なっている、理解していないし利点を、GRIの指針について確かにまだ知っていない。 しかし事は変わっている。 輸出高のために有名な中国は最近考えを輸入してしまった。

持続性の報告はビジネスのための比較的新しい概念である。 それはまた時々三重の要点と、非金融呼ばれる、または企業の社会的責任の報告および形式的に社会的な、環境、経済パフォーマンスの情報を表わす組織を示す。 「持続性の報告の残りを読みなさい: 中国で最も最近の輸入は」またはコメントを掲示する

それはあなたの企業イメージの統一戦略の重要な部分である; それは会社の表面であり、ビジネスと顧客間の関係である。 多くの方法では銘柄はあなたのビジネスを作るのを助けることができるかまたは始まる前に効果的に破壊できる。 No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”

As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment