13 de noviembre de 2007 por historias del éxito del negocio de China
Por la colina de Katherine Miles
Han convencido los líderes de negocio detrás de muchas de las marcas de fábrica principales del mundo de largo de las ventajas de la divulgación del sustainability.
los 80% de las 15 marcas de fábrica globales superiores de la semana del negocio publican los informes del sustainability basados en la iniciativa de divulgación global Sustainability que divulga pautas, y más de 1000 organizaciones han declarado su adopción voluntaria de las pautas por todo el mundo. El caso es diferente en China en donde la mayoría de compañías no ha oído hablar del concepto, no entiende sus ventajas, y todavía no las sabe ciertamente sobre las pautas de GRI. Pero las cosas están cambiando. China, famosa por sus exportaciones, ha importado recientemente la idea.
La divulgación de Sustainability es relativamente una nueva noción para los negocios. A veces también se llama fondo triple, no financiero, o la divulgación social corporativa y él de la responsabilidad refiere a las organizaciones que divulgan formalmente la información sobre su actuación social, ambiental y económica. Lea el resto de “divulgación de Sustainability: La importación más última de China” o fija un comentario
17 de agosto de 2007 por historias del éxito del negocio de China
Es una parte importante de su identidad corporativa; es la cara de la compañía y es la conexión entre el negocio y el cliente. De muchas maneras una marca puede ayudar a hacer su negocio, o puede destruirle con eficacia antes de que usted incluso consiga comenzado.
Ninguna maravilla que formula una estrategia eficaz de la marca de fábrica y que encuentra un nombre propio para su marca de fábrica puede ser mucho como caminar una cuerda tirante, especialmente en un país en donde cada sílaba se parece literalmente tener un significado más profundo. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”
It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 19th, 2007 by China Business Success Stories
By Andrew Hupert
The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no idea about what the designer or consultant is talking about. But once that designer or consultant describes his creative ideas, he is in danger of having those ideas pilfered.
Read the rest of “How do you keep your Intellectual Property secret when it’s your sales pitch?” or post a comment
June 6th, 2007 by China Business Success Stories
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
