Fevereiro 13o, 2008 por histórias do sucesso do negócio de China
Por Elaine Inverno
É você responsável para preparar a cópia, materiais eletrônicos ou visuais interativos para uma base do cliente que seja marketing, vendendo ou ensinando a outras partes do mundo?
Aquelas perguntas e as respostas aplicam-se a todos. Em uma economia global, estes são desafios da igual-oportunidade.
Está tornando-se cada vez mais necessário para aqueles que são responsáveis para a transmissão e a interpretação da informação se educar sobre o que se espera em culturas diferentes.
Como você compreende já, educar-se sobre os povos significa muito mais do que sabendo requisitar o prato apropriado em um restaurante ao entertaining clientes fora da cidade.
Mover-se em torno do mundo profissionalmente - virtualmente ou fisicamente - é uma ferramenta pessoal maravilhosa da expansão; pode tornar-se distante mais produtivo quando acoplado com interesse cruz-cultural genuíno. Como sempre, o diabo está no detalhe.
Se você for afortunado bastante trabalhar em a Leia o descanso do “dirigido para China? As considerações Cultural” ou afixam um comentário
Janeiro 8o, 2008 por histórias do sucesso do negócio de China
Em anos recentes, a classe média forte de China atraiu a atenção dos negócios worldwide. O grupo consultando de Boston (BCG) estima que há 25 a 30 milhão casas do middle-class em China. BCG anota também que estas casas não parecem ser momentum perdedor.
Desde 1999, as casas do middle-class esclareceram uns 36.6 por cento constante da riqueza de China. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.
Read the rest of “Made in America is Hot in China… So Where is Everybody” or post a comment >>
November 23rd, 2007 by China Business Success Stories
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…
Read the rest of “China Business Q & A with Shaun Rein” or post a comment >>
November 23rd, 2007 by China Business Success Stories
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of Fortune 500, SMEs and hedge funds determine how best to take advantage of the growing opportunities in China.
China Success Stories asked him what you need to know about doing business in China, especially about how to market your products.
What is the China Market Research Group?
We help companies make smarter decisions in China by helping them develop strategies for expansion. We work with Fortune 500 companies and SMEs helping them get market intelligence and then giving them actionable items and strategies for growth in China. Our main competitors would be McKinsey or Bain though we position ourselves as premium to them. The main difference is that Read the rest of “China Business Q & A with Shaun Rein” or post a comment
November 13th, 2007 by China Business Success Stories
Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.
80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…
Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>
