Voor bepaalde luxemerken, heeft China reeds zowel Japan als Hong Kong als grootste interne markt in Van Azië en de Stille Oceaan overtroffen. Maar de groeiende aanwezigheid van luxemerken in China brengt met het de grotere concurrentie. De bezigste straten van het land, zoals Road Nanjing in Shanghai, getuigen de woeste concurrentie onder de de luxemerken van de wereld. Terwijl sommigen ervoor hebben gewaarschuwd dat de markt van China verzadigd wordt, op het ogenblik is het milieu nog positieve voor potentiële nieuwe leden.

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Door Elaine Winters

Bent u verantwoordelijk voor het voorbereiden van druk, interactieve elektronische of visuele materialen voor een cliëntbasis die op de markt brengt, verkoopt of aan andere delen van de wereld onderwijst?

Die vragen en antwoorden zijn op iedereen van toepassing. In een wereldeconomie, zijn dit gelijk-kansuitdagingen.

Het wordt meer en meer noodzakelijk voor zij die voor de transmissie en de interpretatie van informatie verantwoordelijk zijn om over wat op te leiden in verschillende culturen wordt verwacht.

As you already understand, educating ourselves about other people means much more than knowing how to order the appropriate dish in a restaurant when entertaining clients from out of town.

Moving around the world professionally — virtually or physically — is a wonderful personal expansion tool; it can become far more productive when coupled with genuine cross-cultural interest. As always, the devil is in the detail.

If you are fortunate enough to be working in a Read the rest of “Headed for China? Cultural Considerations” or post a comment

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth . If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

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Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…

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Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of Fortune 500, SMEs and hedge funds determine how best to take advantage of the growing opportunities in China.

China Success Stories asked him what you need to know about doing business in China, especially about how to market your products.

What is the China Market Research Group?
We help companies make smarter decisions in China by helping them develop strategies for expansion. We work with Fortune 500 companies and SMEs helping them get market intelligence and then giving them actionable items and strategies for growth in China. Our main competitors would be McKinsey or Bain though we position ourselves as premium to them. The main difference is that Read the rest of “China Business Q & A with Shaun Rein” or post a comment