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2008³â 1¿ù 8ÀÏ Áß±¹ »ç¾÷ ¼º°ø´ã¿¡ ÀÇÇÏ¿©

¹Ì±¹¿¡¼­ ¸¸µå´Â Áß±¹¿¡¼­ ¶ß°Å¿îÃÖ±Ù¿¡´Â, Áß±¹ÀÇ °­ÇÑ Áß·ù °è±ÞÀº ±â¾÷¿¡¼­ ÁÖÀǸ¦ ¼¼°èÀü¹Ý ¸ð¾Ò´Ù. Áß±¹¿¡ ÀÖ´Â 25 30¹é¸¸°³ÀÇ Áß·ù °è±Þ °¡±¸°¡ ´Ù´Â °ÍÀ» º¸½ºÅæ »ó´ã ±×·ì (BCG)´Â °ßÀûÇÑ´Ù. BCG´Â ¶ÇÇÑ ÀÌ °¡±¸°¡ Áö´Â ±â¼¼ÀÎ °ÍÀ» º¸ÀÌÁö ¾Ê´Â´Ù´Â °ÍÀ» ÁÖÀÇÇÑ´Ù. 1999³âºÎÅÍ, Áß·ù °è±Þ °¡±¸´Â Áß±¹ÀÇ ºÎÀÇ ²ÙÁØÇÑ 36.6% ÀÇ ºñÀ²À̾ú´Ù. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Read the rest of ¡°Made in America is Hot in China¡¦ So Where is Everybody¡± or post a comment >>

China Business Q & A with Shaun Rein

November 23rd, 2007 by China Business Success Stories

China Market Research Group Shaun ReinShaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones¡¯ MarketWatch, TheStreet.com, Investor¡¯s Business Daily, Finance Asia, the Wall Street Journal, and Barron¡¯s. Over his decade in China, he has assisted hundreds of¡¦

Read the rest of ¡°China Business Q & A with Shaun Rein¡± or post a comment >>

China Business Q & A with Shaun Rein

November 23rd, 2007 by China Business Success Stories

CMR China Shaun ReinShaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones¡¯ MarketWatch, TheStreet.com, Investor¡¯s Business Daily, Finance Asia, the Wall Street Journal, and Barron¡¯s. Over his decade in China, he has assisted hundreds of Fortune 500, SMEs and hedge funds determine how best to take advantage of the growing opportunities in China.

China Success Stories asked him what you need to know about doing business in China, especially about how to market your products.

What is the China Market Research Group?
We help companies make smarter decisions in China by helping them develop strategies for expansion. We work with Fortune 500 companies and SMEs helping them get market intelligence and then giving them actionable items and strategies for growth in China. Our main competitors would be McKinsey or Bain though we position ourselves as premium to them. The main difference is that Read the rest of ¡°China Business Q & A with Shaun Rein¡± or post a comment

Sustainability Reporting: China¡¯s Latest Import

November 13th, 2007 by China Business Success Stories

Sustainability Reporting ChinaBusiness leaders behind many of the world¡¯s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn¡¯t heard of the¡¦

Read the rest of ¡°Sustainability Reporting: China¡¯s Latest Import¡± or post a comment >>

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