Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the…

Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment >>

By Katherine Miles Hill

Business leaders behind many of the world’s leading brands have long been convinced of the benefits of sustainability reporting.

80% of the top 15 Business Week global brands issue sustainability reports based on the Global Reporting Initiative Sustainability Reporting Guidelines, and more than 1000 organizations have declared their voluntary adoption of the Guidelines worldwide. The case is different in China where the majority of companies hasn’t heard of the concept, doesn’t understand its benefits, and certainly doesn’t yet know about the GRI Guidelines. But things are changing. China, famous for its exports, has recently imported the idea.

Sustainability reporting is a relatively new notion for businesses. It is sometimes also called triple bottom line, non-financial, or corporate social responsibility reporting and it refers to organizations formally disclosing information on their social, environmental and economic performance. Read the rest of “Sustainability Reporting: China’s Latest Import” or post a comment

It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment