ب [مونا] [شنغ]

قد أصبح الصين مرادفة لمقبلة عمل حالة نموّ. هو العمل سعادة قصوى من ال [21ست سنتثري]. هو المكان أن يكون. شركات يندفعون أن يحصل سهم من العمل. لا يمرّ يوم دون بعض شركة يجعل إعلان من إستثمار في مستقبلهم أيّ يتضمّن الصين.

سببهم ل هذا تدافع التوقع من يكسب زيادات ضخمة في مساهمة قيمة. اقترح يفاد أداء أنّ هذا توقعات يصعب أن يحقّق. اقترح بيّنة قصصيّة أنّ تناقصات في مساهمة قيمة [رثر ثن] زيادات في مساهمة قيمة سوفت كنت التوقع. لماذا يكون هذا? واحدة سبب ل هذا فقيرة تسويق أداء. لا يقترح يقارن شركات أنّ قد كان ناجحة مع أنّ أنّ يتلقّى أنّ تحضير جيّدة يوجّه في يفهم السوق سياق, تسويق [أبرت رقويرمنت] (هذا يتضمّن [مركتينغ منجمنت]) وثقافتهم محيط رأى قليل من [رد فس] في [سنيور منجمنت] مستوى وأقلّ حبر حمراء في مساهمة مستوى. قرأت الإستراحة من "[مركتينغ-شنا] ويحصل هو يصحّ" أو عيّنت تعليق

يقدّم رفاهية يبيع في الصين بوضوح فرص ضخمة, غير أنّ أيضا أخطار وتحديات. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.

Read the rest of “Luxury Brands in China: Part IV” or post a comment >>

For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, for the time being the environment is still a positive one for potential entrants.

Read the rest of “Luxury Brands in China: Part III” or post a comment >>

By Elaine Winters

Are you responsible for preparing print, interactive electronic or visual materials for a client base that is marketing, selling or teaching to other parts of the world?

Those questions and the answers apply to everyone. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

As you already understand, educating ourselves about other people means much more than knowing how to order the appropriate dish in a restaurant when entertaining clients from out of town.

Moving around the world professionally — virtually or physically — is a wonderful personal expansion tool; it can become far more productive when coupled with genuine cross-cultural interest. As always, the devil is in the detail.

If you are fortunate enough to be working in a Read the rest of “Headed for China? Cultural Considerations” or post a comment

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth . If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Read the rest of “Made in America is Hot in China… So Where is Everybody” or post a comment >>