June 8th, 2009 by China Business Success Stories
China has 234 million Internet users, many people may want to know how can they advertise their website on Chinese Internet so that they can benefit from this huge market. Well, if you already have a website, let me tell you the how-to’s.
- You need to make a Chinese website. Yep, you will need a Chinese website. The reason is that Chinese language is the dominant language…
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March 24th, 2009 by China Business Success Stories
One of the fastest and less risky ways to enter the China market is to leverage on Chinese distributors to sell your products in China. However, your market success will be highly dependent on the distributor to do the right things in right way.
Therefore the first step is to select the right distribution partner who can support your market entry to China. Sourcing for potential distributors in China can be…
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March 10th, 2009 by China Business Success Stories
“A strategy without intelligence is not a strategy, it’s merely guessing.”
Douglas C. Bernhardt, 1997.
Good advice is often simple and succinct. But how simple is the above quote? While the majority of companies value the wisdom of a phrase like this, how many are equipped to realize it?
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December 30th, 2008 by China Business Success Stories
Some analysts are not optimistic about the prospects for e-commerce in China. They argue that Chinese consumers do not trust buying items online and that there are lots of problems with payment methods since credit card penetration rates are still low in China. However, we have already seen some very successful examples of e-commerce companies in China, such as Ctrip (CTRP). Will e-commerce catch on, or is Ctrip an exception? How should companies…
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December 23rd, 2008 by China Business Success Stories
by Mike Golden
PR – Public Relations – is the special forces of marketing. We drop down behind enemy lines, insert our message into the media, and by the break of dawn have safely retreated back to our comfortable agency environs to sip lattes and play foosball. Meanwhile, the lumbering tanks and artillery of advertisement – TV commercials or full-page types of visuals — rumble on by. The magic of PR is even more obvious in China, where reporters trawl across town, day-in and day-out, looking for press conferences to attend, and looking for pre-written articles to fill their allotted space. This article looks briefly at PR in China and how to utilize it to form your own “special ops” team.
The particular relationship
Public relations agencies, the media, consumers and our clients form a unique and mutually beneficial relationship. Read the rest of “Public Relations: The Special Forces of Marketing” or post a comment