Just before китайский новый год, я был в встрече сбываний Shanghai где предприниматель европейской компании обсуждало перспективы продаж столб-праздника. Беседа была совсем «нова, новаторско, из коробки», но прогулка была совсем о делать такую же старую вещь только более большую and/or более дешевую. Я к этому rodeo раньше. Некоторые из дорогих новых инициатив маркетинга положенных в место 6 месяцев тому назад были около к whither и умирают.

Прочитайте остальнои «предупреждения к менеджерам Китая: Из коробки думать может получить грязный» или вывесить комментарий >>

По мере того как вы могли заметить уже, мы добавляли некоторые новые варианты и главы к нашему переконструированному web site. Одно из этих будет главой вопроса и ответа.

Когда вы будете иметь Кита-родственный вопрос вы хотел были бы быть отвеченным визитерами нашего web site, просто пошлите email и мы вывесим его. Или, другая дорога вокруг, когда вы знаете ответ…

Прочитайте остальнои «дела q & a Китая» или вывесьте комментарий >>

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

Read the rest of “Develop your social capital” or post a comment >>

Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment