2007年8月17日由中国企业成功案例
它是您的公司本体的一个重要部分; 它是公司的面孔，并且它是事务和客户之间的连接。 在许多方式品牌可能帮助做您的事务，或者它可能有效地毁坏您，在您甚而开始之前。 难怪拟定一个有效的品牌战略和发现固有名称对于您的品牌可以是很多象走一条绳索，特别是在国家，每个音节逐字地似乎有一个更加深刻的意思。 如此怎么做Vladimir Djurovic， Labbrand的创建者咨询，有限公司。 -上海根据品牌战略、中国品牌命名，趋向&预期公司-设法是很成功的？ “它是一个创造性的工作，它是关于卖样式”。
它不是给中国带来Vladimir Djurovic的淘金热。 “我是高度对中国文化和语言方面的它感兴趣。 在掌握几种其他语言以后，我在学会中文发现了一个巨大挑战。 当我采取了我的第一条路线，我的老师在黑板写了一个唯一句子。 它包括了五个字符，并且我们花费1小时和一半推测他们。 从那片刻，我是多情关于汉语。
从那片刻，我是多情关于汉语。 And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
August 10th, 2007 by China Business Success Stories
Conquering the Chinese market is not easy. Fortunately there are many organizations that have the knowledge and experience to guide you in making your first steps on strange soil as successful as possible. One of these organizations is the Benelux Chamber of Commerce. China Success Stories trotted to the office of this Chamber of Commerce to speak with the General Manager, Helmy Koolen.
The Benelux Chamber of Commerce (or BenCham, as they call themselves) arose out of a merger between the Dutch Business Association and the Belgian Luxembourg Business Association in China. “In 2001 the Benelux Chamber of Commerce started a chapter in Shanghai and in November 2004 we opened a chapter in Beijing. At this moment we have over 550 members. We therefore are strong representatives of the Benelux community in Beijing and Shanghai. The BenCham offers three sorts of activities: Read the rest of “China jump-start” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 21st, 2007 by China Business Success Stories
To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.
“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
