2007년 8월 제 17 중국 사업 성공담에 의하여
당신의 기업 이미지 통합 전략의 중요한 부분이다; 회사의 얼굴이고 사업과 클라이언트 사이 연결이다. 많은 방법에서는 유명 상표는 당신의 사업을 만드는 것을 도울 수 있거나, 당신이 시작하기 조차 전에 효과적으로 당신을 파괴할 수 있다. 당연히 효과적인 상표 전략을 짜고는 및 당신의 상표의 고유명을 찾아내는 것은 문자로 각 음절에는 더 깊은 의미가 있는 것을 보이는 국가에서, 특히 걷기 같이 팽팽한 줄 많게 일 수 있다. 이렇게 Vladimir Djurovic를 하는 방법, 상담해 Labbrand의 창시자, 주식 회사. - 상해는 상표 전략, 지명하는 중국 상표, 동향 & 장래 회사의 기초를 두었는가 - 아주 성공적인 것을 처리하십시오? "작풍 판매에 관하여이다 창조적인 일, 그것 이다."
중국에 Vladimir Djurovic를 데려온 골드러시가 아니었다. "나는 그것의 중국 문화 그리고 언어 양상에 높게 흥미있었다. 다른 몇몇 언어를 지배한 후에, 나는 중국어를 배우기에 있는 중대한 도전을 찾아냈다. 나가 나의 첫번째 과정을 가지고 갈 때, 나의 교사는 칠판에 1개의 단 하나 문장을 썼다. 5개의 특성이 그것에 의하여 이루어져 있고 우리는 1 시간 및 그들을 파악하기 위하여 반을 썼다. 위에 저 순간에서, 나는 중국어에 관하여 열렬했다. 위에 저 순간에서, 나는 중국어에 관하여 열렬했다. 그리고 지금쯤은 이미 당연히 그것은 방법 보다는 더 많은 것이 중국 환경에서 교통의 되었다:
it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
August 10th, 2007 by China Business Success Stories
Conquering the Chinese market is not easy. Fortunately there are many organizations that have the knowledge and experience to guide you in making your first steps on strange soil as successful as possible. One of these organizations is the Benelux Chamber of Commerce. China Success Stories trotted to the office of this Chamber of Commerce to speak with the General Manager, Helmy Koolen.
The Benelux Chamber of Commerce (or BenCham, as they call themselves) arose out of a merger between the Dutch Business Association and the Belgian Luxembourg Business Association in China. “In 2001 the Benelux Chamber of Commerce started a chapter in Shanghai and in November 2004 we opened a chapter in Beijing. At this moment we have over 550 members. We therefore are strong representatives of the Benelux community in Beijing and Shanghai. The BenCham offers three sorts of activities: Read the rest of “China jump-start” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 21st, 2007 by China Business Success Stories
To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.
“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
