17 agosto 2007 dalle storia di successo di affari della Cina
È una parte importante della vostra identità corporativa; è la faccia dell'azienda ed è il collegamento fra il commercio ed il cliente. In molti sensi una marca può contribuire a fare il vostro commercio, o può distruggerla efficacemente prima che persino otteniate cominciati. Nessun wonder che formula una strategia efficace di marca e che trova un nome proprio per la vostra marca può essere mólto come camminare un tightrope, particolarmente in un paese in cui ogni sillaba sembra letteralmente avere un significato più profondo. Così come fa Vladimir Djurovic, il fondatore di Labbrand che si consulta, srl. - Schang-Hai ha basato la strategia di marca, la marca cinese che chiamano, le tendenze & la futura azienda - riesca a riuscire così? “È un lavoro creativo, esso è circa vendere uno stile.„
Non era sbalzi dell'oro che portassero Vladimir Djurovic in Cina. “Ero altamente interessato nella coltura cinese e nella funzione linguistica di esso. Dopo avere acquistato padronanza di parecchie altre lingue, ho trovato una sfida grande in cinese imparante. Quando ho preso il mio primo corso, il mio insegnante ha scritto una singola frase sulla lavagna. Ha consistito di cinque caratteri ed abbiamo speso un'ora e una metà per calcolarli fuori. Da quel momento in poi, ero appassionato circa il cinese. Da quel momento in poi, ero appassionato circa il cinese. Ed ormai naturalmente si è trasformato in più dell'mezzi di comunicazione nell'ambiente cinese: è una necessità per fare il mio lavoro. Il mandarino è il mio strumento chiave.„ Legga il resto “di filosofia cinese di marca„ o invii un commento
August 10th, 2007 by China Business Success Stories
Conquering the Chinese market is not easy. Fortunately there are many organizations that have the knowledge and experience to guide you in making your first steps on strange soil as successful as possible. One of these organizations is the Benelux Chamber of Commerce. China Success Stories trotted to the office of this Chamber of Commerce to speak with the General Manager, Helmy Koolen.
The Benelux Chamber of Commerce (or BenCham, as they call themselves) arose out of a merger between the Dutch Business Association and the Belgian Luxembourg Business Association in China. “In 2001 the Benelux Chamber of Commerce started a chapter in Shanghai and in November 2004 we opened a chapter in Beijing. At this moment we have over 550 members. We therefore are strong representatives of the Benelux community in Beijing and Shanghai. The BenCham offers three sorts of activities: Read the rest of “China jump-start” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 21st, 2007 by China Business Success Stories
To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.
“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
