17 de agosto de 2007 por historias del éxito del negocio de China
Es una parte importante de su identidad corporativa; es la cara de la compañía y es la conexión entre el negocio y el cliente. De muchas maneras una marca puede ayudar a hacer su negocio, o puede destruirle con eficacia antes de que usted incluso consiga comenzado. Ninguna maravilla que formula una estrategia eficaz de la marca de fábrica y que encuentra un nombre propio para su marca de fábrica puede ser mucho como caminar una cuerda tirante, especialmente en un país en donde cada sílaba se parece literalmente tener un significado más profundo. Tan cómo hace a Vladimir Djurovic, el fundador de Labbrand que consulta, Ltd. ¿- una Shangai basó a estrategia de la marca de fábrica, a la marca de fábrica china que nombraba, a tendencias y a compañía anticipada - maneje ser tan acertado? “Es un trabajo creativo, él está sobre la venta de un estilo.”
No era las acometidas de un oro que trajeron a Vladimir Djurovic a China. “Estaba altamente interesado en la cultura china y el aspecto lingüístico de él. Después de dominar varias otras idiomas, encontré un gran desafío en chino que aprendía. Cuando tomé mi primer curso, mi profesor escribió una sola oración en la pizarra. Consistió en cinco caracteres y pasamos una hora y una mitad para calcularlas hacia fuera. A partir de ese momento encendido, era apasionado sobre chino.
A partir de ese momento encendido, era apasionado sobre chino. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
August 10th, 2007 by China Business Success Stories
Conquering the Chinese market is not easy. Fortunately there are many organizations that have the knowledge and experience to guide you in making your first steps on strange soil as successful as possible. One of these organizations is the Benelux Chamber of Commerce. China Success Stories trotted to the office of this Chamber of Commerce to speak with the General Manager, Helmy Koolen.
The Benelux Chamber of Commerce (or BenCham, as they call themselves) arose out of a merger between the Dutch Business Association and the Belgian Luxembourg Business Association in China. “In 2001 the Benelux Chamber of Commerce started a chapter in Shanghai and in November 2004 we opened a chapter in Beijing. At this moment we have over 550 members. We therefore are strong representatives of the Benelux community in Beijing and Shanghai. The BenCham offers three sorts of activities: Read the rest of “China jump-start” or post a comment
June 28th, 2007 by China Business Success Stories
Although Stanley Chow from Hong Kong hasn’t come from far, China is still an eye-opener for him. Two years ago he got invited to China by CCG (Communication Central Group) to help amalgamate five smaller companies. He discovers a thousand and one differences between people, cultures, skillsets, experiences, work atmosphere, and lifestyles. His assignment? To establish a harmonious collaboration. How he manages to do that? “Being honest is the key.”
As a real ‘Hongkie’ (people born and raised in Hong Kong) Chow is brought up in the knowledge that his future is rosy. “There is a very well-respected writer in Hong Kong who wrote an article named ‘I am a Hongkie’. He explained that Hong Kong has had very good prosperity over the last twenty years, and that chances are Read the rest of “Hongkie talks Chinese” or post a comment
June 21st, 2007 by China Business Success Stories
To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.
“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment
February 14th, 2007 by gertjan
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniël Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? Read the rest of “China demands common sense” or post a comment
