3 december, 2007 door Verhalen de van Bedrijfs China van het Succes
Begonnen het worden met marktonderzoek naar China
Door Benny Huang
Het idee van het opdragen marktonderzoek naar China ontmoedigt aan de meeste Westelijke bedrijven. Het is een land van meer dan 1.3 miljard mensen met 200 dialecten en 57 etnische groepen. Om het probleem samen te stellen, is China niet homogeen. De grotere steden bevatten opgeleide, Internet-Savvy mensen die inkomens vergelijkbaar met de V.S. verdienen. burgers. Op het andere eind van het spectrum, zijn er mensen die in dorpen leven die op $400 per jaar overleven. Als u een onderzoeksvraag aan beide groepen stelt, zullen u waarschijnlijk verschillende antwoorden enorm worden.
De eerste taak is uw marktsegment te plukken. Als u slechts informatie over consumenten in steden rij-één zoals Shanghai of Peking wilt, dan wordt uw taak gemakkelijker. Alle formulieren van gegevensinzameling zijn beschikbaar wanneer het onderzoeken in hoogste-rijsteden, of het online onderzoeken of de gesprekken van aangezicht tot aangezicht is. De taak wordt moeilijker als u over de landelijke bevolking wilt leren. Lees de rest van „uw sociaal kapitaal“ ontwikkelt of een commentaar post
23 november, 2007 door Verhalen de van Bedrijfs China van het Succes
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…
Read the rest of “China Business Q & A with Shaun Rein” or post a comment >>
November 23rd, 2007 by China Business Success Stories
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of Fortune 500, SMEs and hedge funds determine how best to take advantage of the growing opportunities in China.
China Success Stories asked him what you need to know about doing business in China, especially about how to market your products.
What is the China Market Research Group?
We help companies make smarter decisions in China by helping them develop strategies for expansion. We work with Fortune 500 companies and SMEs helping them get market intelligence and then giving them actionable items and strategies for growth in China. Our main competitors would be McKinsey or Bain though we position ourselves as premium to them. The main difference is that Read the rest of “China Business Q & A with Shaun Rein” or post a comment
October 5th, 2007 by China Business Success Stories
Moving to China is a big challenge. Who is going to advise you on whether to rent or buy a house, how to build a network, and where to find the chamber of commerce? Colin Friedman has been in China since 1998 and knows all about these things. For two and a half years now, he has been running his own company – China Expert International Ltd – in what he calls ‘getting people started’: helping you utilize your expertise to the best in China.
Know the Market
Informing yourself before moving to a different country seems logical. However Colin Friedman has met many expats and companies that have failed in their preparation. Especially in the sectors where technology is involved: “They are bringing their high-quality products to a society that is prepared to accept ‘good enough’, rather than state-of-the-art. A country in which the average income is so low that people simply do not have a disposable income. Of course, in time they will be Read the rest of “Ask Colin Friedman for China Expert advice” or post a comment
August 17th, 2007 by China Business Success Stories
It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”
It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
