중국 새해의 바로 전에, 나는 유럽 회사의 소유자가 포스트 휴일 판매 투상을 토론하고 있던 상해 영업 회의에서 이었다. 대화는 전부 "새로웠다," 상자에서 혁신, 그러나 도보는 더 커고 그리고/또한 더 쌌던 동일한 오래된 일을 단지 하기에 관하여 전부 이었다. 나는 이 로디오에 전에 가 본. 어떤은의 전에 장소로 6 달 끼워넣은 비싼 새로운 매매 이니셔티브 어디로에 대략 있고 죽는다.
"중국 매니저에게 경고의 나머지를 읽으십시오: 상자에서 생각은 더럽게" 되거나 코멘트를 배치할 수 있다 >>
당신이 이미 주의하기지도 모르기 때문에, 우리는 우리의 재설계한 웹사이트에 몇몇 새로운 선택권 및 장을 추가했다. 이들중 하나는 질의 및 응답 장이다.
당신은 당신이 우리의 웹사이트의 방문자에 의해 응답되고 싶으면 중국 관련된 질문이 있을 때, 간단하게 전자 우편을 보내거든 우리는 그것을 배치할 것이다. 또는 당신이 응답을… 알고 있을 때, 주변에 다른 방법
By Geoff Light
In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.
Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country. American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
Read the rest of “Develop your social capital” or post a comment >>
Getting started with market research in China
By Benny Huang
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment
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