中国の新年の直前に、私はヨーロッパ会社の所有者がポスト休日の販売の投射を論議していた上海の営業会議にだった。 話は完全に「新しかった」、箱から革新的が、歩行はより大きくだけおよび/またはより安い同じ古い事をすることについて完全にあった。 私はこのロデオに前に行ったことがある。 高く新しいマーケティングの率先の一部は前に場所に6か月約あり、どこへに死ぬ入った。

「中国のマネージャーへの警告の残りを読みなさい: 箱から考えることはきたなく」なるか、またはコメントを掲示できる >>

既に気づくかもしれないので私達は私達の設計し直されたウェブサイトにある新しい選択および章を加えた。 これらの1つは質疑応答の章である。

あなたが私達のウェブサイトの訪問者によって答えられることを望む中国関係した質問を有するとき電子メールおよび私達を意志のポスト・イット単に送りなさい。 または答えを…知っている時、他の方法

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

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Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment