Momentos antes de Año Nuevo chino, era en una reunión de ventas de Shangai donde el dueño de una compañía europea discutía proyecciones de las ventas del poste-día de fiesta. La charla era todo “nueva, innovador, fuera de la caja”, pero la caminata estaba todo sobre hacer la misma vieja cosa solamente más grande y/o más barata. He estado a este rodeo antes. Algunas de las nuevas iniciativas costosas de la comercialización pusieron en lugar hace 6 meses estaban alrededor al whither y mueren.

Lea el resto de “cuidado a los encargados de China: Fuera de la caja el pensamiento puede conseguir sucio” o fijar un comentario >>

Pues usted puede ser que haya notado ya, hemos agregado algunas nuevos opciones y capítulos a nuestro Web site reajustado. Uno de éstos es el capítulo de la pregunta y de la respuesta.

Cuando usted tiene una pregunta China-relacionada a que usted quisiera ser contestado por los visitantes de nuestro Web site, envíe simplemente un email y lo fijaremos. O, la otra manera alrededor, cuando usted sabe la respuesta…

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

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Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment