[جوست بفور] سنة جديدة صينيّة, كان أنا في شنغهاي [سل ميتينغ] حيث المالكة من شركة أوروبيّة كان تناقش [بوست-هوليدي] عمليّة بيع أعراض. كان المحادثة جميعا "جديدة, إبداعيّة, من الصندوق", غير أنّ المشية كان جميعا حول يتمّ ال نفسه شيء قديمة فقط كبيرة [أند/ور] [شبر]. أنا قد كنت إلى هذا [روديو] من قبل. كان بعض من الغالية جديدة تسويق مبادرات يوضع داخل مكان 6 شهور [أغو] حوالي إلى [وهيثر] ويموت.

قرأت الإستراحة من "يحذّر إلى الصين مديرات: من الصندوق يفكّر يستطيع حصلت فوضويّ" أو عيّنت تعليق >>

بما أنّ أنت أمكن يتلقّى لاحظت سابقا, قد أضاف نحن بعض جديدة خيارات وفصول إلى نا يعاد [وب ست]. واحدة من هذا الفصل [قوسأيشن ند نسور].

عندما يتلقّى أنت سؤال [شن-رلتد] أيّ أنت أحبّت أن يكون أجبت بالزائرات من [وب ست] نا, ببساطة أرسلت بريد إلكترونيّ ونحن سنعيّن هو. أو, الأخرى طريق حوالي, عندما يعرف أنت الجوابة أن…

Read the rest of “China Business Q & A” or post a comment >>

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

Read the rest of “Develop your social capital” or post a comment >>

Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment