3 dicembre 2007 dalle storia di successo di affari della Cina
Ottenere iniziato con ricerca di mercato in Cina
Da Benny Huang
L'idea di incarico della ricerca di mercato in Cina è scoraggiante alla maggior parte delle aziende occidentali. È un paese oltre di 1.3 miliardo genti con 200 dialetti e di 57 gruppi etnici. Complicare il problema, la Cina non è omogenea. Le più grandi città contengono istruito, la gente del Internet-savvy che guadagna i redditi paragonabili negli Stati Uniti cittadini. Sull'altra conclusione dello spettro, ci è la gente che vive nei villaggi che sopravvivono su $400 all'anno. Se fate una domanda di indagine ad entrambi i gruppi, siete probabili ottenere le risposte notevolmente differenti.
La prima operazione è di selezionare il vostro segmento del mercato. Se desiderate soltanto le informazioni sui consumatori nelle città della fila-un quale Schang-Hai o Beijing, quindi la vostra operazione diventa più facile. Tutte le forme della raccolta di dati sono disponibili quando ricerca nelle città della parte-fila, se è indagini in linea o interviste faccia a faccia. L'operazione diventa più difficile se desiderate imparare circa la popolazione rurale. Legga il resto di “sviluppano il vostro capitale sociale„ o inviano un commento
29 novembre 2007 dalle storia di successo di affari della Cina
After twenty-five years of management experience with Johnson & Johnson (J&J), Bristol Myers-Squibb and Quadra Logic Technologies, (QLT), I became a “corporate refugee,” a middle-aged, middle manager who was downsized in the recession of the ’80s. There were thousands of us walking around in a daze. After years of education and successful corporate performance, we were out on the streets.
Read the rest of “China Chapter Two” or post a comment >>
November 29th, 2007 by China Business Success Stories
By Ernie Tadla
After twenty-five years of management experience with Johnson & Johnson (J&J), Bristol Myers-Squibb and Quadra Logic Technologies, (QLT), I became a “corporate refugee,” a middle-aged, middle manager who was downsized in the recession of the ’80s. There were thousands of us walking around in a daze. After years of education and successful corporate performance, we were out on the streets.
When you can’t get a real job, you become a consultant, which is why I founded Odyssey Consulting International Inc. I was doing for my own stable of clients what I had been doing for my corporate employers. Read the rest of “China Chapter Two: Apprehension and Trepidation” or post a comment
November 19th, 2007 by China Business Success Stories
To open restaurants in Shanghai, you’ve got two options:
1. Establish a wholly foreign owned catering management company.
2. Simply open a restaurant
If you want to franchise in Shanghai or intend to sell your restaurants in the future, option 1 would be fit for you …
Read the rest of “About Opening a Foreign-invested Restaurant in Shanghai” or post a comment >>
November 19th, 2007 by China Business Success Stories
By Vincent Cheung
To open restaurants in Shanghai, you’ve got two options:
1. Establish a wholly foreign owned catering management company.
2. Simply open a restaurant
If you want to franchise in Shanghai or intend to sell your restaurants in the future, option 1 would be fit for you, or you can simply open a restaurant. You don’t have to rent a room in an office block to have the catering management company established. For setting up a catering management company, a suitable place for opening a restaurant is sufficient. As soon as it’s established, you can start to open restaurants, bars or coffee houses as its branch companies. Since the catering management company, which is licensed to engage in investment consultancy, business consultancy, corporate management consultancy, catering (food, dessert, beverage, alcohol) already has most of the required licenses and permits for engaging in catering business, you don’t need to apply for them when you are opening branch companies. Read the rest of “About Opening a Foreign-invested Restaurant in Shanghai” or post a comment
