3 de diciembre de 2007 por historias del éxito del negocio de China
El conseguir comenzado con estudio de mercados en China
Por Benny Huang
La idea de comisionar estudio de mercados en China es desalentadora a la mayoría de las compañías occidentales. Es un país sobre de 1.3 mil millones personas con 200 dialectos y de 57 grupos étnicos. Componer el problema, China no es homogénea. Las ciudades más grandes contienen educado, la gente de la Internet-comprensión que gana las rentas comparables a los E.E.U.U. ciudadanos. En el otro final del espectro, hay gente que vive en las aldeas que sobreviven en $400 por año. Si usted hace una pregunta del examen a ambos grupos, usted es probable conseguir respuestas sumamente diversas.
La primera tarea es escoger su segmento de mercado. Si usted desea solamente la información sobre consumidores en ciudades de la grada-uno tales como Shangai o Beijing, después su tarea llega a ser más fácil. Todas las formas de colección de datos están disponibles al investigar en ciudades de la tapa-grada, si es exámenes en línea o entrevistas cara a cara. La tarea llega a ser más difícil si usted desea aprender sobre la población rural. Lea el resto de “desarrollan su capital social” o fijan un comentario
29 de noviembre de 2007 por historias del éxito del negocio de China
Después de veinticinco años de experiencia de la gerencia con Johnson & Johnson (J&J), Bristol Myers-Squibb y tecnologías de la lógica de Quadra, (QLT), hice un “refugiado corporativo,” un encargado de mediana edad, medio que downsized en la recesión de los años 80.
Había millares de nosotros que caminaban alrededor en un deslumbramiento. After years of education and successful corporate performance, we were out on the streets.
Read the rest of “China Chapter Two” or post a comment >>
November 29th, 2007 by China Business Success Stories
By Ernie Tadla
After twenty-five years of management experience with Johnson & Johnson (J&J), Bristol Myers-Squibb and Quadra Logic Technologies, (QLT), I became a “corporate refugee,” a middle-aged, middle manager who was downsized in the recession of the ’80s. There were thousands of us walking around in a daze. After years of education and successful corporate performance, we were out on the streets.
When you can’t get a real job, you become a consultant, which is why I founded Odyssey Consulting International Inc. I was doing for my own stable of clients what I had been doing for my corporate employers. Read the rest of “China Chapter Two: Apprehension and Trepidation” or post a comment
November 19th, 2007 by China Business Success Stories
To open restaurants in Shanghai, you’ve got two options:
1. Establish a wholly foreign owned catering management company.
2. Simply open a restaurant
If you want to franchise in Shanghai or intend to sell your restaurants in the future, option 1 would be fit for you …
Read the rest of “About Opening a Foreign-invested Restaurant in Shanghai” or post a comment >>
November 19th, 2007 by China Business Success Stories
By Vincent Cheung
To open restaurants in Shanghai, you’ve got two options:
1. Establish a wholly foreign owned catering management company.
2. Simply open a restaurant
If you want to franchise in Shanghai or intend to sell your restaurants in the future, option 1 would be fit for you, or you can simply open a restaurant. You don’t have to rent a room in an office block to have the catering management company established. For setting up a catering management company, a suitable place for opening a restaurant is sufficient. As soon as it’s established, you can start to open restaurants, bars or coffee houses as its branch companies. Since the catering management company, which is licensed to engage in investment consultancy, business consultancy, corporate management consultancy, catering (food, dessert, beverage, alcohol) already has most of the required licenses and permits for engaging in catering business, you don’t need to apply for them when you are opening branch companies. Read the rest of “About Opening a Foreign-invested Restaurant in Shanghai” or post a comment
