3. Dezember 2007 durch China Geschäft Erfolg-Geschichten
Erhalten begonnen mit Marktforschung in China
Durch Benny Huang
Die Idee der Beauftragung von Marktforschung in China ist zu den meisten westlichen Firmen erschreckend. Es ist ein Land über von 1.3 Milliarde Leuten mit 200 Dialekten und von 57 ethnischen Gruppen. Um das Problem zusammenzusetzen, ist China nicht homogen. Die größeren Städte enthalten gebildetes, Internet-kapieren Leute, die die Einkommen erwerben, die nach US vergleichbar sind Bürger. Am anderen Ende des Spektrums, gibt es die Leute, die in den Dörfern leben, die auf $400 ein Jahr überleben. Wenn Sie eine übersicht Frage zu beiden Gruppen stellen, sind Sie wahrscheinlich, in beträchtlichem Ausmaß unterschiedliche Antworten zu erhalten.
Die erste Aufgabe ist, Ihr Marktsegment auszuwählen. Wenn Sie nur Informationen über Verbraucher in den Reihe-ein Städte wie Shanghai oder Beijing wünschen, dann wird Ihre Aufgabe einfacher. Alle Formen der Datenerfassung sind bei der Untersuchung in den Oberseitereihe Städte vorhanden, ob es on-line-übersichten oder vertrauliche Interviews ist. Die Aufgabe wird schwieriger, wenn Sie über die landwirtschaftliche Bevölkerung erlernen möchten. Lesen Sie den Rest von „entwickeln Ihr Sozialkapital“ oder bekanntgeben eine Anmerkung
29. November 2007 durch China Geschäft Erfolg-Geschichten
After twenty-five years of management experience with Johnson & Johnson (J&J), Bristol Myers-Squibb and Quadra Logic Technologies, (QLT), I became a “corporate refugee,” a middle-aged, middle manager who was downsized in the recession of the ’80s. There were thousands of us walking around in a daze. After years of education and successful corporate performance, we were out on the streets.
Read the rest of “China Chapter Two” or post a comment >>
November 29th, 2007 by China Business Success Stories
By Ernie Tadla
After twenty-five years of management experience with Johnson & Johnson (J&J), Bristol Myers-Squibb and Quadra Logic Technologies, (QLT), I became a “corporate refugee,” a middle-aged, middle manager who was downsized in the recession of the ’80s. There were thousands of us walking around in a daze. After years of education and successful corporate performance, we were out on the streets.
When you can’t get a real job, you become a consultant, which is why I founded Odyssey Consulting International Inc. I was doing for my own stable of clients what I had been doing for my corporate employers. Read the rest of “China Chapter Two: Apprehension and Trepidation” or post a comment
November 19th, 2007 by China Business Success Stories
To open restaurants in Shanghai, you’ve got two options:
1. Establish a wholly foreign owned catering management company.
2. Simply open a restaurant
If you want to franchise in Shanghai or intend to sell your restaurants in the future, option 1 would be fit for you …
Read the rest of “About Opening a Foreign-invested Restaurant in Shanghai” or post a comment >>
November 19th, 2007 by China Business Success Stories
By Vincent Cheung
To open restaurants in Shanghai, you’ve got two options:
1. Establish a wholly foreign owned catering management company.
2. Simply open a restaurant
If you want to franchise in Shanghai or intend to sell your restaurants in the future, option 1 would be fit for you, or you can simply open a restaurant. You don’t have to rent a room in an office block to have the catering management company established. For setting up a catering management company, a suitable place for opening a restaurant is sufficient. As soon as it’s established, you can start to open restaurants, bars or coffee houses as its branch companies. Since the catering management company, which is licensed to engage in investment consultancy, business consultancy, corporate management consultancy, catering (food, dessert, beverage, alcohol) already has most of the required licenses and permits for engaging in catering business, you don’t need to apply for them when you are opening branch companies. Read the rest of “About Opening a Foreign-invested Restaurant in Shanghai” or post a comment
