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中國第三章: 第一次印刷
由Ernie ・ Tadla
如此gweilo在空氣中國飛行得到了。 它似乎我是唯一的非中國人在飛機上。 文化震動開始了那裡。 飛行空氣中國不是像飛行加拿大航空。
我們採取我們的西部舒適為授予和真正地不讚賞什麼我們有,直到它拿走了。 This was a good, gradual first phase introduction for me. Take all we are used to here and knock it down three notches. Space, service, quality whether washrooms, seating, or food. I did not suffer, but realized that I was like a city guy going to visit country cousins on the farm. I was going from a developed society to a developing society. They were trying to catch up with us, and doing a great job, but were not there yet.
Alone with my thoughts, I wondered and worried. What was I getting myself into? The pangs of being alone were deep. It would be four months before Lovy would join me. Without her at my side, I was at the mercy of others and my own mental meanderings. Would Dan and his partners, Wu Bing and Peter, accept me? Would the Chinese staff accept me? How would I order things since I didn’t know the language? Would I succeed? How would I begin? What would I do?
Then the “what ifs” started. What if they don’t accept me? What if I don’t succeed? What if? What if?
Read the rest of “China Chapter Three: First impressions” or post a comment
Develop your social capital
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
Read the rest of “Develop your social capital” or post a comment >>
Develop your social capital
Getting started with market research in China
By Benny Huang
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment
China Chapter Two: Apprehension and Trepidation
After twenty-five years of management experience with Johnson & Johnson (J&J), Bristol Myers-Squibb and Quadra Logic Technologies, (QLT), I became a “corporate refugee,” a middle-aged, middle manager who was downsized in the recession of the ’80s. There were thousands of us walking around in a daze. After years of education and successful corporate performance, we were out on the streets.


































