Assim o gweilo começou em um vôo de China do ar.
Parece que eu era a única pessoa non-Chinesa no plano.
O choque da cultura começou lá. O ar China do vôo não é como o vôo Air Canada. Nós fazemos exame de nossos confortos ocidentais para concedido e não apreciamos realmente o que nós temos até que remova. Esta era primeira uma introdução boa, gradual da fase para mim. Faça exame de tudo que nós somos usados a aqui e bata-o abaixo três entalhes. Espaço, serviço, qualidade se washrooms, assento, ou alimento. Eu não sofri, mas realizei que eu era como um guy da cidade que vai visitar primos do país na fazenda. Eu estava indo de uma sociedade desenvolvida a uma sociedade tornando-se. Estavam tentando alcançar nós, e estavam fazendo um trabalho grande, mas…

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Por Ernie Tadla

Assim o gweilo começou em um vôo de China do ar. Parece que eu era a única pessoa non-Chinesa no plano. O choque da cultura começou lá. O ar China do vôo não é como o vôo Air Canada. Nós fazemos exame de nossos confortos ocidentais para concedido e não apreciamos realmente o que nós temos até que remova. Esta era primeira uma introdução boa, gradual da fase para mim. Faça exame de tudo que nós somos usados a aqui e bata-o abaixo três entalhes. Space, service, quality whether washrooms, seating, or food. I did not suffer, but realized that I was like a city guy going to visit country cousins on the farm. I was going from a developed society to a developing society. They were trying to catch up with us, and doing a great job, but were not there yet.
 
Alone with my thoughts, I wondered and worried. What was I getting myself into? The pangs of being alone were deep. It would be four months before Lovy would join me. Without her at my side, I was at the mercy of others and my own mental meanderings. Would Dan and his partners, Wu Bing and Peter, accept me? Would the Chinese staff accept me? How would I order things since I didn’t know the language? Would I succeed? How would I begin? What would I do?

Then the “what ifs” started. What if they don’t accept me? What if I don’t succeed? What if? What if?

Read the rest of “China Chapter Three: First impressions” or post a comment

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

Read the rest of “Develop your social capital” or post a comment >>

Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment