Ainsi le gweilo a obtenu sur un vol de la Chine d'air.
Il semble que j'étais la seule personne non-Chinoise sur l'avion.
Le choc de culture a commencé là. L'air Chine de vol n'est pas comme le vol Air Canada. Nous prenons nos conforts occidentaux pour accordé et n'apprécions pas vraiment ce que nous avons jusqu'à ce qu'il ait emporté. C'était une bonne, progressive première introduction de phase pour moi. Prenez tous que nous sommes employés à ici et frappez-les en bas de trois entailles. L'espace, service, qualité si salles de toilette, allocation des places, ou nourriture. Je n'ai pas souffert, mais me suis rendu compte que j'étais comme un type de ville allant rendre visite à des cousins de pays à la ferme. J'allais d'une société développée à une société se développante. Ils essayaient de se rattraper par rapport à nous, et faisaient un grand travail, mais…

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Par Ernie Tadla

Ainsi le gweilo a obtenu sur un vol de la Chine d'air. Il semble que j'étais la seule personne non-Chinoise sur l'avion. Le choc de culture a commencé là. L'air Chine de vol n'est pas comme le vol Air Canada. Nous prenons nos conforts occidentaux pour accordé et n'apprécions pas vraiment ce que nous avons jusqu'à ce qu'il ait emporté. C'était une bonne, progressive première introduction de phase pour moi. Prenez tous que nous sommes employés à ici et frappez-les en bas de trois entailles. L'espace, service, qualité si salles de toilette, allocation des places, ou nourriture. I did not suffer, but realized that I was like a city guy going to visit country cousins on the farm. I was going from a developed society to a developing society. They were trying to catch up with us, and doing a great job, but were not there yet.
 
Alone with my thoughts, I wondered and worried. What was I getting myself into? The pangs of being alone were deep. It would be four months before Lovy would join me. Without her at my side, I was at the mercy of others and my own mental meanderings. Would Dan and his partners, Wu Bing and Peter, accept me? Would the Chinese staff accept me? How would I order things since I didn’t know the language? Would I succeed? How would I begin? What would I do?

Then the “what ifs” started. What if they don’t accept me? What if I don’t succeed? What if? What if?

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The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

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Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment