El gweilo consiguió tan en un vuelo de China del aire.
Se parece que era la única persona no-China en el plano.
El choque de la cultura comenzó allí. El aire China del vuelo no es como el vuelo Air Canada. Tomamos nuestras comodidades occidentales para concedido y realmente no apreciamos lo que tenemos hasta que ha quitado. Esto era una primera introducción buena, gradual de la fase para mí. Tome todos lo que nos utilizan a aquí y golpéelos abajo de tres muescas. Espacio, servicio, calidad si servicios, asiento, o alimento. No sufrí, sino realicé que era como un individuo de la ciudad que iba a visitar a primos del país en la granja. Iba de una sociedad desarrollada a una sociedad que se convertía. Intentaban coger para arriba con nosotros, y hacían un gran trabajo, pero…

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Por Ernie Tadla

El gweilo consiguió tan en un vuelo de China del aire. Se parece que era la única persona no-China en el plano. El choque de la cultura comenzó allí. El aire China del vuelo no es como el vuelo Air Canada. We take our western comforts for granted and don’t really appreciate what we have until it’s taken away. This was a good, gradual first phase introduction for me. Take all we are used to here and knock it down three notches. Space, service, quality whether washrooms, seating, or food. I did not suffer, but realized that I was like a city guy going to visit country cousins on the farm. I was going from a developed society to a developing society. They were trying to catch up with us, and doing a great job, but were not there yet.
 
Alone with my thoughts, I wondered and worried. What was I getting myself into? The pangs of being alone were deep. It would be four months before Lovy would join me. Without her at my side, I was at the mercy of others and my own mental meanderings. Would Dan and his partners, Wu Bing and Peter, accept me? Would the Chinese staff accept me? How would I order things since I didn’t know the language? Would I succeed? How would I begin? What would I do?

Then the “what ifs” started. What if they don’t accept me? What if I don’t succeed? What if? What if?

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The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

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Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment