هكذا حصل ال [غويلو] على هواء الصين رحلة.
هو يبدو كان أنا الشخص وحيدة [نون-شنس] على الطائرة.
الثقافة بدأ صدمة هناك. طيران ليس هواء الصين مثل طيران [أير كندا]. نحن نأخذ راحاتنا غربيّة ل يمنح ولا حقّا يقدّم ماذا نحن نتلقّى إلى أن قد انتشل هو. هذا كان جيّدة, تدريجيّة أولى طور تقديم ل ي. أخذت كلّ نحن يكون استعملت إلى هنا وطرقت هو نزولا إلى ثلاثة أخداش. فراغ, خدمة, نوعية ما إذا مغاسل, مقعد, أو طعام. أنا لم أعان, غير أنّ حقّق أنّ كان أنا مثل مدينة شدادة يذهب أن يزور بلاد ابن عمّ على المزرعة. أنا كان ذهبت من يطوّر مجتمعة إلى يطوّر مجتمعة. هم كان حاولوا أن يمسك فوق مع نا, وأتمّ شغل عظيمة, غير أنّ…

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ب [إرني] [تدلا]

هكذا حصل ال [غويلو] على هواء الصين رحلة. هو يبدو كان أنا الشخص وحيدة [نون-شنس] على الطائرة. الثقافة بدأ صدمة هناك. طيران ليس هواء الصين مثل طيران [أير كندا]. نحن نأخذ راحاتنا غربيّة ل يمنح ولا حقّا يقدّم ماذا نحن نتلقّى إلى أن قد انتشل هو. هذا كان جيّدة, تدريجيّة أولى طور تقديم ل ي. أخذت كلّ نحن يكون استعملت إلى هنا وطرقت هو نزولا إلى ثلاثة أخداش. فراغ, خدمة, نوعية ما إذا مغاسل, مقعد, أو طعام. I did not suffer, but realized that I was like a city guy going to visit country cousins on the farm. I was going from a developed society to a developing society. They were trying to catch up with us, and doing a great job, but were not there yet.
 
Alone with my thoughts, I wondered and worried. What was I getting myself into? The pangs of being alone were deep. It would be four months before Lovy would join me. Without her at my side, I was at the mercy of others and my own mental meanderings. Would Dan and his partners, Wu Bing and Peter, accept me? Would the Chinese staff accept me? How would I order things since I didn’t know the language? Would I succeed? How would I begin? What would I do?

Then the “what ifs” started. What if they don’t accept me? What if I don’t succeed? What if? What if?

Read the rest of “China Chapter Three: First impressions” or post a comment

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

Read the rest of “Develop your social capital” or post a comment >>

Getting started with market research in China

By Benny Huang

The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.

The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment