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美國夢在中國
山姆Flemming的第一經驗與中國是以一家中美軟件公司,他在美國訓練中國雇員生活。 幾年後Flemming,完全輕鬆自在公共關係和公司通信,建立他自己的公司: 互聯網研究為美國公司。 他的啟發的來源? 公司和他們的產品在互聯網論壇和blogs享受的史無前例的宣傳。 「這是一件大事。
它不是僅數以萬計消息,它是十倍成千上萬。 Written by real people, sharing real experiences about real brands, products and services.” Together with his Chinese co-founder and a team of what he prefers to call ‘Internet Word of Mouth Analysts’, Flemming now runs CIC, a company specialized in providing research and consulting based on consumer talk on BBSs and blogs. We’re eager to ask for his experiences.
“Of course, being a pioneer is always a challenge. There are no manuals, no models, nothing about this industry. We can only rely on our experience and knowledge. The government here in Shanghai is always very supportive though towards new initiatives, towards anyone who creates new jobs. We’ve had nothing but good experiences. And there’s also a great advantage in pioneering: the fact that we’re developing by every step we take, means that we are Read the rest of “American Dream in China” or post a comment
Tai Chi communication
Doing business is all about communicating. And China happens to play by its own rules in this. An authority on this subject is Marc van der Chijs. In 1999 he moved to China for Daimler Chrysler and now, eight years later, he owns two successful internet companies and is managing partner of China Bay. The secret to his success? Building relations: “Don’t send your sales manager to China with the mission to ‘come back next week with a contract’. For sure he will be back with a contract, but one which won’t be of much use.” Read the rest of “Tai Chi communication” or post a comment


































