豪華品牌在中國
外國公司在輕拍分享增長的興趣入中國的豪華市場上。 統計表示不僅富裕的人民的數量在中國快速地增長，但，他們的自願在昂貴的項目上花費也在上升，駕駛被胃口為狀態並且豪華產品舒適和陷阱。
打破僵局： 在集體議價和合同過程中促進工作者介入
Collective labour contracts have been developed and promoted by the Chinese government and the All-China Federation of Trade Unions (ACFTU) since the mid-1990s. Thus far, however, because of the lack of genuine worker participation in the contract negotiations, they have brought only limited benefit to China’s workers.
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Warning to China Managers: Out of the box thinking can get messy
Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.
An outstanding successful executive in North America, not in China
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
