Logistical Highway to China
China is a magnet for businesses. But Chris Cooijmans, General Manager of Mol Logistics, discovered at first hand that opposites do not necessarily attract. Cooijmans travelled on a trade mission to China with a Camber of Commerce delegation. In his fact-finding tour of the export market, he learned that there is no guarantee of meeting the right partners.
Cooijmans wants Mol Logistics, part of the MOL Group, to become the gateway to Europe for the Chinese market. But success is still some way off. “The Chinese entrepreneurs that I met were mainly interested in finding investors. For the time being, they prefer to keep control over the business themselves.” Read the rest of “Logistical Highway to China” or post a comment
