Você soube que em China mais de 45 bilhão pares de chopsticks de madeira estão produzidos? Isto requer aproximadamente 25 milhão árvores. Anualmente. Isso é porque o governo chinês tenta atualmente promover chopsticks non-descartáveis nos restaurantes. Vamos esperar que China suceda neste esforço particular. Para comer com chopsticks podem ser os muitos do divertimento. Especialmente quando você souber, porque este vídeo da instrução demonstra. Por suposto: tente isto no repouso!
A idéia de comissão a pesquisa de mercado em China é daunting a a maioria de companhias ocidentais. É um país sobre de 1.3 bilhão povos com 200 dialects e de 57 grupos étnicos. Para combinar o problema, China não é homogênea. As cidades maiores contêm educados, os povos do Internet-savvy que ganham as rendas comparáveis a ESTADOS UNIDOS. cidadãos. No outro fim do spectrum, há povos que vivem nas vilas que sobrevivem em $400 um o ano. Se você fizer uma pergunta do exame a ambos os grupos, você é provável começar respostas vastamente diferentes.
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment
1. The traditional Chinese “handshake” consists of interlocking the fingers, waving them up and down several times. This greeting is rarely used today (except during festivals, weddings and birthdays of the elderly), instead using the Western-style handshake. A slight bow should often accompanies the handshake, but do not bow from the waist in the style of the Japanese. The Chinese prefer a gentler handshake than the firm grip expected in Western cultures. Physical contact other than a handshake is highly discouraged unless you know someone quite well.
2. Chinese names are “reversed” from Western names. The surname is said first and then the given name. For example, Bruce Lee’s name in Cantonese is Lee Siu Lung. Lee is his surname and spoken first, and the given name (Little Dragon) is spoken second.
Professional, social, and family titles always follow the name as well. Dr. Wong would be Huang Yi Sheng (Huang Doctor). Likewise, Xiansheng (Mr.) and Taitai (Mrs.) are said after the surname. Never call someone by only his last name, and unless specifically asked, do not call someone by his first name; always address your Chinese associates by their surname followed by their title. Also, never address anyone as “Comrade.” Read the rest of “Top 10 Chinese Business Culture "Dos" and "Don'ts"” or post a comment
