¿Usted sabía que en China más de 45 mil millones pares de palillos de madera están producidos? Esto requiere cerca de 25 millones de árboles. Anualmente. Ése es porqué el gobierno chino intenta actualmente promover los palillos no-disponibles en restaurantes. Esperemos China tiene éxito en este esfuerzo particular. Para comer con los palillos pueden estar los muchos de diversión. Especialmente cuando usted sabe, pues este vídeo de la instrucción demuestra. Por supuesto: ¡intente esto en el país!
La idea de comisionar estudio de mercados en China es desalentadora a la mayoría de las compañías occidentales. Es un país sobre de 1.3 mil millones personas con 200 dialectos y de 57 grupos étnicos. Componer el problema, China no es homogénea. Las ciudades más grandes contienen educado, la gente de la Internet-comprensión que gana las rentas comparables a los E.E.U.U. ciudadanos. En el otro final del espectro, hay gente que vive en las aldeas que sobreviven en $400 por año. Si usted hace una pregunta del examen a ambos grupos, usted es probable conseguir respuestas sumamente diversas.
El conseguir comenzado con estudio de mercados en China
Por Benny Huang
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment
1. The traditional Chinese “handshake” consists of interlocking the fingers, waving them up and down several times. This greeting is rarely used today (except during festivals, weddings and birthdays of the elderly), instead using the Western-style handshake. A slight bow should often accompanies the handshake, but do not bow from the waist in the style of the Japanese. The Chinese prefer a gentler handshake than the firm grip expected in Western cultures. Physical contact other than a handshake is highly discouraged unless you know someone quite well.
2. Chinese names are “reversed” from Western names. The surname is said first and then the given name. For example, Bruce Lee’s name in Cantonese is Lee Siu Lung. Lee is his surname and spoken first, and the given name (Little Dragon) is spoken second.
Professional, social, and family titles always follow the name as well. Dr. Wong would be Huang Yi Sheng (Huang Doctor). Likewise, Xiansheng (Mr.) and Taitai (Mrs.) are said after the surname. Never call someone by only his last name, and unless specifically asked, do not call someone by his first name; always address your Chinese associates by their surname followed by their title. Also, never address anyone as “Comrade.” Read the rest of “Top 10 Chinese Business Culture "Dos" and "Don'ts"” or post a comment
