أنت عرفت أنّ في الصين أكثر من 45 أنتجت بليون أزواج من عيدان خشبيّة? هذا يتطلّب حوالي 25 مليون أشجار. سنويّا. أنّ لما الحكومة صينيّة حاليّا يحاول أن يروّج عيدان [نون-ديسبوسبل] في مطاعم. [لت'س] أملت ينجح الصين في هذا جهد خاصّة. ل يأكل مع عيدان يستطيع كنت [ا لوت] الحالة لهو. خصوصا عندما يعرف أنت كيف, بما أنّ هذا تعليم فيديو يعرض. [بي لّ منس]: حاولت هذا [أت هوم]!
الفكرة من ينتدب دراسة السوق في الصين رهيبة إلى كثير شركات غربيّة. هو بلد من على 1.3 بليون الناس مع 200 عاميات و57 مجموعة عرقيّة. أن يركّب المشكلة, ليس الصين متجانسة. يحتوي المدائن كبيرة متعلّمة, [إينترنت-سفّي] الناس الذي يكسب دخول قابل للمقارنة إلى الولايات المتّحدة الأمريكيّة مواطنات. على الأخرى نهاية من الطيف, هناك الناس يعيش في قرى الذي يبقى على $400 [ا] سنة. إن أنت تسأل فحص سؤال إلى كلا مجموعة, أنت مرجّحة أن يحصل جوابات مختلفة بوفرة.
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يحصل يبدأ مع دراسة السوق في الصين
ب [بنّي] [هونغ]
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment
By Hubert Hopkins
1. The traditional Chinese “handshake” consists of interlocking the fingers, waving them up and down several times. This greeting is rarely used today (except during festivals, weddings and birthdays of the elderly), instead using the Western-style handshake. A slight bow should often accompanies the handshake, but do not bow from the waist in the style of the Japanese. The Chinese prefer a gentler handshake than the firm grip expected in Western cultures. Physical contact other than a handshake is highly discouraged unless you know someone quite well.
2. Chinese names are “reversed” from Western names. The surname is said first and then the given name. For example, Bruce Lee’s name in Cantonese is Lee Siu Lung. Lee is his surname and spoken first, and the given name (Little Dragon) is spoken second.
Professional, social, and family titles always follow the name as well. Dr. Wong would be Huang Yi Sheng (Huang Doctor). Likewise, Xiansheng (Mr.) and Taitai (Mrs.) are said after the surname. Never call someone by only his last name, and unless specifically asked, do not call someone by his first name; always address your Chinese associates by their surname followed by their title. Also, never address anyone as “Comrade.” Read the rest of “Top 10 Chinese Business Culture "Dos" and "Don'ts"” or post a comment
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