중국으로 움직이는 것은 큰 도전이다. 집을, 네트워크를 건설하는 방법 세놓거나 사기 위하여, 그리고 상업 회의소 찾아내기 위하여 누구가 어디에서 당신을 위에 조언하기 위하여 려고 하고 있는가? Colin Friedman는 1998년부터 중국에 있고 이 것에 관하여 모두를 알고 있다. For two and a half years now, he has been running his own company – China Expert International Ltd – in what he calls ‘getting people started’: 당신을 도와서 중국에서 최상에 당신의 전문 기술을 이용하십시오.

시장을 알고 있으십시오
다른 국가로 움직이기 전에 알리는 것은 논리적 보인다. 그러나 Colin Friedman는 그들의 준비에서 실패한 회사 및 많은 expats를 만났다. 특히 기술이 연루되는 분야로: "그들은' 충분히 좋은 `를 받아들이는 준비되는 사회에게 그들의 고품질 제품, 보다는 오히려 최신식을 가져오고 있다. 사람들이 간단하게 가처분 소득이 없다 때문에 평균 수입이 이렇게 낮은 국가. 당연히, 때 맞추어 그들은 일 것이다 나머지를의 "요구하거나 Colin Friedman를 중국 전문가의 조언을" 배치한다 코멘트를 읽으십시오

당신의 기업 이미지 통합 전략의 중요한 부분이다; 회사의 얼굴이고 사업과 클라이언트 사이 연결이다. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

By David Dayton

“Going to China” has become the mantra of the business world. You’re looking East. You’ve done your homework with AmCham (American Chamber of Commerce in China), on the Internet, with other “China Hands” and in your industry. You’ve found your “perfect supplier” on line, even found a second factory as a back-up. You’ve got a great bid on your product. The pictures of the factory look great, the samples are exactly what you want, and the phone conversations with the sales rep, while maybe a little limited, have been useful. You’re excited. Read the rest of “Working With Chinese Factories - Part II: Qualifying Your Overseas Supplier” or post a comment

By Donny Huang

In 2005 numerous public relationship crisises have haunted multinationals operating in China. Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. This reaches far deeper than most people think. Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment

By David Dayton

Once again, I’m in a factory working through production issues that would be impossible to solve over the phone, with email, or even with photographs. What’s the issue this time? Among other things, my primary task this trip is to define the factory’s actual capabilities compared with the overly-optimistic sales pitches presented in their brochures. Qualifying a factory is definitely something that you can’t do from across the globe or even from a great distance within the same country! Read the rest of “Working With Chinese Factories - Part I: The Initial Visit” or post a comment