Muovendosi in Cina è una sfida grande. Chi sta andando raccomandarlo sopra se affittare o comprare una casa, come sviluppare una rete e dove trovare la camera di commercio? Colin Friedman è stato in Cina dal 1998 e conosce tutti circa queste cose. Per due e una metà di anni ora, sta dirigendo la sua propria azienda - srl internazionale esperta della Cina - in che cosa denomina `che ottiene la gente iniziata': aiutandoli utilizzi la vostra perizia al la cosa migliore in Cina.

Conosca il mercato
L'informazione prima di muoversi verso un paese differente sembra logica. Tuttavia Colin Friedman ha venuto a contatto di molti expats ed aziende che sono venuto a mancare nella loro preparazione. Particolarmente nei settori in cui la tecnologia è implicata: “Stanno portando i loro prodotti di alta qualità ad una società che è preparata per accettare il `abbastanza buon', piuttosto che la punta del progresso. Un paese in cui il reddito medio è così basso che la gente non ha semplicemente un reddito disponibile. Naturalmente, a tempo avranno luogo Legga il resto di “chiedono a Colin Friedman parere di un esperto della Cina„ o inviano un commento

È una parte importante della vostra identità corporativa; è la faccia dell'azienda ed è il collegamento fra il commercio ed il cliente. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

By David Dayton

“Going to China” has become the mantra of the business world. You’re looking East. You’ve done your homework with AmCham (American Chamber of Commerce in China), on the Internet, with other “China Hands” and in your industry. You’ve found your “perfect supplier” on line, even found a second factory as a back-up. You’ve got a great bid on your product. The pictures of the factory look great, the samples are exactly what you want, and the phone conversations with the sales rep, while maybe a little limited, have been useful. You’re excited. Read the rest of “Working With Chinese Factories - Part II: Qualifying Your Overseas Supplier” or post a comment

By Donny Huang

In 2005 numerous public relationship crisises have haunted multinationals operating in China. Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. This reaches far deeper than most people think. Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment

By David Dayton

Once again, I’m in a factory working through production issues that would be impossible to solve over the phone, with email, or even with photographs. What’s the issue this time? Among other things, my primary task this trip is to define the factory’s actual capabilities compared with the overly-optimistic sales pitches presented in their brochures. Qualifying a factory is definitely something that you can’t do from across the globe or even from a great distance within the same country! Read the rest of “Working With Chinese Factories - Part I: The Initial Visit” or post a comment