Se déplacer en Chine est un grand défi. Qui va vous conseiller dessus si louer ou acheter une maison, comment établir un réseau, et où trouver la chambre de commerce ? Colin Friedman a été en Chine depuis 1998 et sait tous au sujet de ces choses. Pour deux et une moitié d'années maintenant, il avait dirigé sa propre compagnie - Ltd international expert de la Chine - dans ce qu'il appelle `mettant des personnes en route' : en vous aidant utilisez votre expertise au meilleur en Chine.

Connaissez le marché
S'informer avant de se déplacer à un pays différent semble logique. Cependant Colin Friedman a rencontré beaucoup d'expats et compagnies qui ont échoué dans leur préparation. Particulièrement dans les secteurs où la technologie est impliquée : « Ils apportent leurs produits de haute qualité à une société qui est disposée à accepter le `assez bon', plutôt que situation actuelle. Un pays dans lequel le revenu moyen est si bas que les gens simplement n'aient pas un revenu net. Naturellement, à temps ils auront lieu Lisez le reste de « demandent Colin Friedman le conseil expert de la Chine » ou signalent un commentaire

C'est une partie importante de votre identité de corporation ; c'est le visage de la compagnie et c'est le raccordement entre les affaires et le client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

By David Dayton

“Going to China” has become the mantra of the business world. You’re looking East. You’ve done your homework with AmCham (American Chamber of Commerce in China), on the Internet, with other “China Hands” and in your industry. You’ve found your “perfect supplier” on line, even found a second factory as a back-up. You’ve got a great bid on your product. The pictures of the factory look great, the samples are exactly what you want, and the phone conversations with the sales rep, while maybe a little limited, have been useful. You’re excited. Read the rest of “Working With Chinese Factories - Part II: Qualifying Your Overseas Supplier” or post a comment

By Donny Huang

In 2005 numerous public relationship crisises have haunted multinationals operating in China. Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. This reaches far deeper than most people think. Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment

By David Dayton

Once again, I’m in a factory working through production issues that would be impossible to solve over the phone, with email, or even with photographs. What’s the issue this time? Among other things, my primary task this trip is to define the factory’s actual capabilities compared with the overly-optimistic sales pitches presented in their brochures. Qualifying a factory is definitely something that you can’t do from across the globe or even from a great distance within the same country! Read the rest of “Working With Chinese Factories - Part I: The Initial Visit” or post a comment