Das Bewegen nach China ist eine grosse Herausforderung. Wer wird Sie an beraten, ob man ein Haus mietet oder kauft, wie man ein Netz errichtet und wo man die Handelskammer findet? Colin Friedman ist in China seit 1998 gewesen und alle über diese Sachen weiß. Für zwei und eine Hälfte Jahr jetzt, hat er seine eigene Firma geleitet - China sachverständige internationale Ltd. - in, was er das `nennt, das Leute begonnen' erhält: Ihnen helfend, verwenden Sie Ihre Sachkenntnis zum besten in China.

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Das Informieren, bevor man auf ein anderes Land bewegt, scheint logisch. Jedoch hat Colin Friedman viele expats und Firmen getroffen, die in ihrer Vorbereitung ausgefallen sind. Besonders in den Sektoren, in denen Technologie beteiligt ist: „Sie holen einer Gesellschaft ihre hochwertigen Produkte, die vorbereitet wird, das `anzunehmen, das genug' gut ist, anstatt State-of-the-art. Ein Land, in dem das Durchschnittseinkommen so niedrig ist, daß Leute einfach nicht ein Nettoeinkommen haben. Selbstverständlich pünktlich sind sie Lesen Sie den Rest von „bitten Colin Friedman um China Sachverständigengutachten“ oder bekanntgeben eine Anmerkung

Es ist ein wichtiges Teil Ihrer Unternehmensidentitä5; es ist das Gesicht der Firma und es ist der Anschluß zwischen Geschäft und Klienten. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

By David Dayton

“Going to China” has become the mantra of the business world. You’re looking East. You’ve done your homework with AmCham (American Chamber of Commerce in China), on the Internet, with other “China Hands” and in your industry. You’ve found your “perfect supplier” on line, even found a second factory as a back-up. You’ve got a great bid on your product. The pictures of the factory look great, the samples are exactly what you want, and the phone conversations with the sales rep, while maybe a little limited, have been useful. You’re excited. Read the rest of “Working With Chinese Factories - Part II: Qualifying Your Overseas Supplier” or post a comment

By Donny Huang

In 2005 numerous public relationship crisises have haunted multinationals operating in China. Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. This reaches far deeper than most people think. Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment

By David Dayton

Once again, I’m in a factory working through production issues that would be impossible to solve over the phone, with email, or even with photographs. What’s the issue this time? Among other things, my primary task this trip is to define the factory’s actual capabilities compared with the overly-optimistic sales pitches presented in their brochures. Qualifying a factory is definitely something that you can’t do from across the globe or even from a great distance within the same country! Read the rest of “Working With Chinese Factories - Part I: The Initial Visit” or post a comment