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Informing yourself before moving to a different country seems logical. However Colin Friedman has met many expats and companies that have failed in their preparation. Especially in the sectors where technology is involved: ¡°They are bringing their high-quality products to a society that is prepared to accept ¡®good enough¡¯, rather than state-of-the-art. A country in which the average income is so low that people simply do not have a disposable income. Of course, in time they will be Read the rest of ¡°Ask Colin Friedman for China Expert advice¡± or post a comment
August 17th, 2007 by China Business Success Stories
It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? ¡°It¡¯s a creative job, it¡¯s about selling a style.¡±
It was not a gold rush that brought Vladimir Djurovic to China. ¡°I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.¡± Read the rest of ¡°Chinese Brand Name philosophy¡± or post a comment
July 11th, 2007 by China Business Success Stories
By David Dayton
¡°Going to China¡± has become the mantra of the business world. You¡¯re looking East. You¡¯ve done your homework with AmCham (American Chamber of Commerce in China), on the Internet, with other ¡°China Hands¡± and in your industry. You¡¯ve found your ¡°perfect supplier¡± on line, even found a second factory as a back-up. You¡¯ve got a great bid on your product. The pictures of the factory look great, the samples are exactly what you want, and the phone conversations with the sales rep, while maybe a little limited, have been useful. You¡¯re excited. Read the rest of ¡°Working With Chinese Factories - Part II: Qualifying Your Overseas Supplier¡± or post a comment