O Sourcing de China evoluiu de uma aproximação straight-forward, custo-dirigida umas variedades mais elaboradas e mais estratégicas. Quando as recordações recentes do produto não pareceram ter impactado as exportações chinesas baseadas em figuras totais, porém nós viemos através de sugerir anecdotal da evidência de outra maneira.

O interesse inicial do sourcing foi provocado indubitàvelmente por custos baixos notorious de China, dirija (como aqueles para o trabalho e a terra ou o aluguel) e indireto…

Leia o descanso “das tendências as mais atrasadas do Sourcing de China” ou afixe um comentário >>

Para determinados tipos luxuosos, China outstripped já Japão e Hong Kong como o único mercado o maior em Ásia o Pacífico. Mas a presença crescente de tipos luxuosos em China está trazendo com ela uma competição mais grande. As ruas as mais ocupadas do país, tais como a estrada de Nanjing em Shanghai, estão testemunhando a competição feroz entre os tipos luxuosos do mundo. Quando alguns advertirem que o mercado de China se está tornando saturated, porque o tempo que é o ambiente é ainda positivo para entrants potenciais.

Leia o descanso “de tipos luxuosos em China: A parte III” ou afixa um comentário >>

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods. But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform.

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Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

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By Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment